Charlotte Land Clearing ("we," "our," or "us") operates as a professional land clearing and forestry mulching service in North Carolina. We do not sell, rent, trade, or monetize your personal information or contact details to third parties or data brokers. Personal information collected through our website is solely used to evaluate your property, communicate estimates, schedule on-site walkthroughs, and deliver land clearing services.
1. Introduction & Scope
This Privacy Policy explains how Charlotte Land Clearing collects, uses, protects, and discloses information gathered when you visit our website (including landclearingcharlotte.com and its subdirectories such as /lot-clearing-tips/), submit our free estimate forms, or interact with our online services.
By using our website, submitting an inquiry, or requesting an estimate, you acknowledge and agree to the practices described in this Privacy Policy.
2. Information We Collect
As a lead generation and service fulfillment website, we collect information in two primary ways:
A. Information You Voluntarily Provide
When you fill out our "Request an Estimate" form, call our office, or email us, you provide:
- Contact Details: Full name, telephone number, and email address.
- Property & Project Information: Property address, city, county, acreage size, vegetation description, and specific clearing objectives.
- Communications: Any notes, voicemails, or photos submitted for site assessment.
B. Automatically Collected Technical Data
When you navigate our website, our servers and third-party analytics platforms automatically record technical data including your IP address, browser type, operating system, referring URL, pages viewed, time spent per page, and interaction clicks.
3. Third-Party Analytics & Advertising Tracking Technologies
To measure marketing effectiveness, improve user experience, and connect with property owners across Mecklenburg and neighboring counties, our website deploys tracking pixels and analytics tags from trusted advertising and analytics partners:
| Tracking Provider | Technology Used | Purpose & Data Collected |
|---|---|---|
| Google Analytics | Analytics Cookies & Tag Manager | Measures website traffic, popular blog guides, bounce rates, and device usage trends. Data is aggregated and anonymized. |
| Google Ads | Conversion Tracking & Remarketing Tags | Measures ad campaign performance, tracks quote form completions from Google searches, and displays relevant service reminders on the Google Display Network. |
| Meta / Facebook | Meta Pixel (Facebook Tracking Tag) | Tracks lead form submissions originating from social ads and allows us to show local project showcases to property owners in Greater Charlotte. |
| Pinterest Conversion Tag | Measures engagement with land management and property improvement inspiration pins and visual site prep content. |
These third-party platforms use cookies, web beacons, and unique identifiers. For details on how cookies function and instructions on how to manage or disable them, please consult our dedicated Cookies Policy.
4. How We Use Your Information
We process personal information exclusively for legitimate business purposes associated with lead generation and contract execution:
- Preparing accurate, competitive proposals for forestry mulching, land clearing, and site prep.
- Contacting you via telephone, email, or SMS to schedule on-site walkthroughs.
- Answering questions regarding machinery, tree preservation, and municipal permitting.
- Monitoring and optimizing our website speed, navigation, and mobile usability.
- Evaluating the return on our digital advertising investments across Google, Meta, and Pinterest.
- Fulfilling legal obligations, verifying property boundary authorizations, and preventing fraudulent requests.
5. Information Sharing & Disclosure
We do not sell, rent, or trade your personal information. We disclose information strictly under the following limited circumstances:
- Authorized Service Providers: Trusted technical vendors who assist in operating our website, web hosting infrastructure, CRM lead storage, and transactional email delivery. These vendors are contractually bound to maintain confidentiality and may not use your data for any other purpose.
- Legal Compliance: When required by federal or state law, court order, subpoena, or to protect the safety, rights, and property of Charlotte Land Clearing, our clients, or the public.
- Business Transfers: In the event of a merger, acquisition, or sale of company assets, client records and lead communications may be transferred as an operational business asset.
6. Data Security & Retention
We implement industry-standard administrative, physical, and technical safeguards (including SSL/TLS 256-bit encryption for data in transit) to protect your personal information against unauthorized access, loss, alteration, or disclosure.
We retain project inquiries and contact information for as long as necessary to fulfill project quotes, maintain warranty records, and comply with state accounting and legal standards.
7. Your Privacy Rights & Choices
Depending on your location and applicable privacy laws, you have specific rights regarding your personal information:
- Right of Access & Portability: Request confirmation of whether we hold personal information about you and receive a copy of that data.
- Right to Rectification: Request correction of inaccurate contact or property details.
- Right to Deletion: Request that we delete your contact records from our active lead database (subject to legal or contractual retention obligations).
- Marketing Opt-Out: Opt out of future promotional emails or text messages at any time by replying "STOP" or emailing our privacy contact.
8. Children's Online Privacy
Our website is directed exclusively toward property owners, builders, and adults seeking commercial land management services. We do not knowingly solicit or collect personal information from children under the age of 18.
9. Contact Information
If you have questions, comments, or requests regarding this Privacy Policy or our data handling practices, please contact us:
Charlotte Land Clearing
Attention: Privacy & Data Compliance Officer
Phone: (828) 576-3931
Email: [email protected]
Location: Charlotte, NC • Serving Mecklenburg, Union, Cabarrus & Gaston Counties